Por kur rrjetet sociale u b\u00ebn\u00eb media sociale, pritshm\u00ebrit\u00eb e p\u00ebrdoruesve u rrit\u00ebn. T\u00eb nxitur nga presioni i investitor\u00ebve dhe m\u00eb pas k\u00ebrkesat e Wall Street, kompanit\u00eb e teknologjis\u00eb \u2013 Google, Facebook dhe t\u00eb gjitha t\u00eb tjerat \u2013 u b\u00ebn\u00eb t\u00eb varura nga numrat n\u00eb shkall\u00eb t\u00eb gjer\u00eb.<\/p>\n
T\u00eb arrish sa m\u00eb shum\u00eb njer\u00ebz leht\u00ebsisht dhe me \u00e7mim t\u00eb ul\u00ebt dhe t\u00eb p\u00ebrfitosh prej tyre, kjo i ka t\u00ebrhequr t\u00eb gjith\u00eb: gazetarin q\u00eb p\u00ebrpiqet t\u00eb krijoj\u00eb reputacion n\u00eb Twitter; 20-vje\u00e7arin q\u00eb synon t\u00eb gjej\u00eb sponsorizime n\u00eb Instagram; disidentin q\u00eb promovon kauz\u00ebn e tij n\u00eb YouTube ose p\u00ebrpiqet t\u00eb filloj\u00eb nj\u00eb trazir\u00eb duke p\u00ebrdorur Facebook; njer\u00ebzit q\u00eb shesin seks, ose imazhin e vet, n\u00eb OnlyFans; gurun\u00eb e rrem\u00eb q\u00eb paguhet p\u00ebr t\u00eb dh\u00ebn\u00eb k\u00ebshilla n\u00eb LinkedIn. Mediat sociale kan\u00eb treguar se t\u00eb gjith\u00eb kan\u00eb potencialin p\u00ebr t\u00eb arritur audienc\u00eb t\u00eb madhe me kosto t\u00eb ul\u00ebt dhe fitim t\u00eb lart\u00eb, dhe ky potencial u ka dh\u00ebn\u00eb shum\u00eb njer\u00ebzve p\u00ebrshtypjen se e meritojn\u00eb nj\u00eb audienc\u00eb t\u00eb till\u00eb.<\/p>\n
Mori fund. Facebook \u00ebsht\u00eb n\u00eb r\u00ebnie, Twitter n\u00eb kaos. Vlera e perandoris\u00eb s\u00eb Mark Zuckerbergut ra me qindra-miliarda dollar\u00eb dhe kompania pushoi nga puna nj\u00ebmb\u00ebdhjet\u00eb mij\u00eb punonj\u00ebs; t\u00eb ardhurat nga reklamat jan\u00eb n\u00eb r\u00ebnie t\u00eb fort\u00eb dhe projekti metaverse ka ngecur. Pasi Elon Musk bleu Twitter-in, reklamuesit t\u00ebrhoq\u00ebn investimet dhe shum\u00eb p\u00ebrdorues me ndikim u larguan nga platforma ose t\u00eb pakt\u00ebn than\u00eb se kishin nd\u00ebrmend. Ideja se epoka e rrjeteve sociale mund t\u00eb p\u00ebrfundoj\u00eb, dhe shum\u00eb shpejt, nuk \u00ebsht\u00eb dukur kurr\u00eb kaq e mundshme.<\/p>\n
Tani q\u00eb kemi zbritur n\u00eb k\u00ebt\u00eb breg krejt papritur, mund t\u00eb sodisim me sy mbytjen e anijes q\u00eb na la k\u00ebtu. Ndoshta do t\u00eb leht\u00ebsohemi: rrjetet sociale nuk kan\u00eb qen\u00eb kurr\u00eb nj\u00eb m\u00ebnyr\u00eb e natyrshme p\u00ebr t\u00eb punuar, luajtur dhe socializuar, edhe pse jan\u00eb b\u00ebr\u00eb natyr\u00eb e dyt\u00eb. P\u00ebrdorimi q\u00eb ne i kemi b\u00ebr\u00eb k\u00ebtyre platformave ka evoluar p\u00ebrmes nj\u00eb mutacioni t\u00eb \u00e7uditsh\u00ebm, aq delikat, sa nuk e vum\u00eb re.<\/p>\n
Tranzicioni filloi nj\u00ebzet vjet m\u00eb par\u00eb, kur pothuajse t\u00eb gjith\u00eb kompjuter\u00ebt e lidhur n\u00eb rrjet dhe njer\u00ebzit filluan t\u2019i p\u00ebrdorin ato p\u00ebr t\u00eb nd\u00ebrtuar dhe menaxhuar marr\u00ebdh\u00ebniet mes tyre. Nd\u00ebrtimi i rrjeteve sociale n\u00eb internet kishte problemet e veta \u2013 p\u00ebr shembull, koleksionimi i miqve kishte m\u00eb shum\u00eb r\u00ebnd\u00ebsi sesa t\u00eb qenit miq\u00ebsor me ta \u2013 por ato nuk ishin asgj\u00eb, n\u00eb krahasim me at\u00eb q\u00eb ndodhi m\u00eb pas. Ngadal\u00eb dhe pa buj\u00eb, rrjetet sociale mor\u00ebn \u201cpushtetin\u201d. Ndryshimi ishte pothuajse i paduksh\u00ebm, por pati pasoja t\u00eb m\u00ebdha. N\u00eb vend q\u00eb t\u00eb leht\u00ebsojn\u00eb lidhjet ekzistuese \u2013 kryesisht si funksion i jet\u00ebs jasht\u00eb Interneti, p\u00ebr shembull p\u00ebr t\u00eb organizuar nj\u00eb fest\u00eb dit\u00eblindjeje \u2013 rrjetet sociale i kan\u00eb shnd\u00ebrruar ato n\u00eb mjete t\u00eb mundshme komunikimi. Me nj\u00eb t\u00eb r\u00ebn\u00eb t\u00eb lapsit, miliarda njer\u00ebz bind\u00ebn veten se ishin t\u00eb famsh\u00ebm dhe opinionist\u00eb, dhe se mund t\u00eb krijonin tendenca t\u00eb reja.<\/p>\n
Nj\u00eb rrjet global n\u00eb t\u00eb cilin kushdo mund t\u2019i thoshte \u00e7do gj\u00eb kujtdo, kur t\u00eb donte \u2013 dhe n\u00eb t\u00eb cilin t\u00eb gjith\u00eb mendojn\u00eb se e meritojn\u00eb k\u00ebt\u00eb mund\u00ebsi \u2013 \u00ebsht\u00eb nj\u00eb ide shum\u00eb e keqe pik\u00ebnisjeje, e lidhur me vet\u00eb konceptin e mediave sociale: sistemet t\u00eb krijuara dhe t\u00eb p\u00ebrdorura p\u00ebr t\u00eb prodhuar nj\u00eb rrjedh\u00eb t\u00eb pafundme p\u00ebrmbajtjeje.<\/p>\n
Nj\u00ebher\u00eb e nj\u00eb koh\u00eb kishte shum\u00eb rrjete sociale n\u00eb planetin ton\u00eb. N\u00eb vitin 1997 u lan\u00e7ua, Six Degrees, e cila e mori emrin prej nj\u00eb shfaqjeje t\u00eb frym\u00ebzuar nga nj\u00eb eksperiment psikologjik. Ajo u mbyll shpejt pas fllusk\u00ebs s\u00eb teknologjis\u00eb n\u00eb vitin 2000: bota nuk ishte ende gati. N\u00eb vitin 2002 mb\u00ebrriti Friendster, i ndjekur nga MySpace dhe LinkedIn, m\u00eb pas nga hi5 dhe Facebook, i cili lindi n\u00eb vitin 2004 p\u00ebr student\u00ebt e universitetit. N\u00eb t\u00eb nj\u00ebjtin vit lindi Orku, i nd\u00ebrtuar dhe mir\u00ebmbajtur nga Google. N\u00eb vitin 2005 ishte radha e Bebo-s, e bler\u00eb m\u00eb pas nga Aol. Google Buzz dhe Google+ nuk zgjat\u00ebn shum\u00eb. Ju mund t\u00eb mos keni d\u00ebgjuar kurr\u00eb p\u00ebr ta, por p\u00ebrpara se Facebook t\u00eb ishte i kudondodhur, shum\u00eb prej tyre ishin jasht\u00ebzakonisht t\u00eb njohur.<\/p>\n
Edhe faqet e ndarjes s\u00eb p\u00ebrmbajtjes sh\u00ebrbyen gjithashtu si rrjete sociale, duke lejuar t\u00eb shikohej p\u00ebrmbajtja e postuar kryesisht nga njer\u00ebz q\u00eb njihje ose njer\u00ebz t\u00eb famsh\u00ebm. K\u00ebto p\u00ebrfshinin Flickr, p\u00ebr ndarjen e fotove dhe YouTube, q\u00eb dikur mendohej si nj\u00eb lloj Flickr p\u00ebr videot. Atyre iu bashkuan Blogs \u2013 dhe sh\u00ebrbime t\u00eb ngjashme me blogun si Tumblr \u2013 duke hedhur postime q\u00eb pak njer\u00ebz i pan\u00eb dhe shum\u00eb pak i komentuan. N\u00eb vitin 2008, Geert Lovink, nj\u00eb ekspert holandez i medias, publikoi nj\u00eb lib\u00ebr mbi blogjet dhe rrjetet sociale, titulli i t\u00eb cilit p\u00ebrmbledhte q\u00ebllimin e tyre: \u201cZero komente\u201d.<\/p>\n
Instrumenta toksike<\/p>\n
Sot, k\u00ebto dhe sh\u00ebrbime t\u00eb tjera njihen si media sociale, nj\u00eb term kaq i njohur sa q\u00eb nuk ka m\u00eb nj\u00eb kuptim t\u00eb sakt\u00eb. Megjithat\u00eb, nj\u00ebzet vjet m\u00eb par\u00eb kjo shprehje nuk ekzistonte. Shum\u00eb prej k\u00ebtyre sajteve ishin pjes\u00eb e t\u00eb ashtuquajturit revolucion i web-it 2.0, i p\u00ebrmbajtjes s\u00eb krijuar nga p\u00ebrdoruesit, duke ofruar mjete q\u00eb ishin t\u00eb lehta p\u00ebr t\u2019u p\u00ebrdorur dhe shfryt\u00ebzuar n\u00eb sajte dhe m\u00eb pas n\u00eb aplikacione telefonike. Ata u konceptuan p\u00ebr t\u00eb krijuar dhe shk\u00ebmbyer content (p\u00ebrmbajtje).<\/p>\n
Por n\u00eb at\u00eb koh\u00eb, dhe p\u00ebr vite me radh\u00eb, k\u00ebto mjete quheshin rrjete sociale ose, m\u00eb shpesh, sh\u00ebrbime t\u00eb rrjeteve sociale (SNS). Numri i k\u00ebtyre sh\u00ebrbimeve u rrit aq shum\u00eb sa u shpik nj\u00eb akronim zbavit\u00ebs: Yasn, pra \u201cYet another social network (Edhe nj\u00eb tjet\u00ebr rrjet social)\u201d. (Bota.al)<\/p>\n
Si\u00e7 e n\u00ebnkuptonte vet\u00eb emri, rrjetet sociale kishin t\u00eb b\u00ebnin me krijimin e lidhjeve, jo me postimin e p\u00ebrmbajtjeve. Duke lidhur rrjetin personal t\u00eb kontakteve t\u00eb zgjedhura (\u201clidhjet e forta\u201d, si\u00e7 i quajn\u00eb sociolog\u00ebt) me rrjetet e njer\u00ebzve t\u00eb tjer\u00eb (n\u00ebp\u00ebrmjet \u201clidhjeve t\u00eb dob\u00ebta\u201d), mund t\u00eb krijohej nj\u00eb rrjet m\u00eb i madh kontaktesh t\u00eb besuara. LinkedIn premtoi t\u00eb leht\u00ebsoj\u00eb k\u00ebrkimin e pun\u00ebs dhe rrjet\u00ebzimin n\u00eb bot\u00ebn e biznesit p\u00ebrmes niveleve t\u00eb ndryshme t\u00eb lidhjeve. Friendster e b\u00ebri p\u00ebr marr\u00ebdh\u00ebniet personale, Facebook p\u00ebr miqt\u00eb e kolegjit e k\u00ebshtu me radh\u00eb. Ideja baz\u00eb ishte rrjet\u00ebzimi: nd\u00ebrtimi ose thellimi i marr\u00ebdh\u00ebnieve, ve\u00e7an\u00ebrisht me njer\u00ebzit q\u00eb njihje. Metodat dhe arsyet p\u00ebr k\u00ebt\u00eb studim liheshin kryesisht n\u00eb diskrecionin e p\u00ebrdoruesve.<\/p>\n
Gj\u00ebrat ndryshuan kur rrjetet sociale u b\u00ebn\u00eb media sociale, rreth vitit 2009, mes prezantimit t\u00eb telefonave inteligjent\u00eb dhe lan\u00e7imit t\u00eb Instagramit. N\u00eb vend t\u00eb krijimit t\u00eb lidhjeve, mediat sociale ofruan mund\u00ebsin\u00eb e postimit t\u00eb materialeve q\u00eb mund t\u00eb shiheshin nga nj\u00eb num\u00ebr i madh njer\u00ebzish, shum\u00eb prej tyre, p\u00ebrtej rrjeteve t\u00eb kontaktit t\u00eb drejtp\u00ebrdrejt\u00eb. Mediat sociale i kan\u00eb transformuar t\u00eb gjith\u00eb n\u00eb prodhues dhe shp\u00ebrndar\u00ebs t\u00eb p\u00ebrmbajtjes. Rezultatet kan\u00eb qen\u00eb katastrofike, por edhe t\u00eb k\u00ebndshme dhe jasht\u00ebzakonisht fitimprur\u00ebse: nj\u00eb kombinim katastrofik.<\/p>\n
Termat rrjet social dhe media sociale tani p\u00ebrdoren n\u00eb m\u00ebnyr\u00eb t\u00eb nd\u00ebrsjell\u00eb, por nuk duhet t\u00eb jet\u00eb k\u00ebshtu. Nj\u00eb rrjet social \u00ebsht\u00eb nj\u00eb kabinet dosjesh p\u00ebr mbajtjen e kontakteve, nj\u00eb sistem pasiv. Nd\u00ebrsa media sociale \u00ebsht\u00eb aktive \u2013 n\u00eb fakt, hiperaktive \u2013 duke hedhur vazhdimisht p\u00ebrmbajtje n\u00eb k\u00ebto rrjete.<\/p>\n
N\u00eb vitin 2003 u publikua nj\u00eb studim i Enterprise Information Systems, i cili e vuri n\u00eb dukje k\u00ebt\u00eb aspekt p\u00ebr her\u00eb t\u00eb par\u00eb. Autor\u00ebt i p\u00ebrshkruan mediat sociale si nj\u00eb sistem n\u00eb t\u00eb cilin p\u00ebrdoruesit mor\u00ebn pjes\u00eb n\u00eb nj\u00eb \u201cshk\u00ebmbim informacioni\u201d. Rrjeti, i cili ishte p\u00ebrdorur m\u00eb par\u00eb p\u00ebr t\u00eb krijuar dhe mbajtur marr\u00ebdh\u00ebnie, u riinterpretua si nj\u00eb medium p\u00ebrmes t\u00eb cilit mund t\u00eb shp\u00ebrndahej p\u00ebrmbajtje. Ishte nj\u00eb koncept i ri. Kur News Corp bleu MySpace n\u00eb 2005, The New York Times e quajti faqen \u201cnj\u00eb platform\u00eb muzikore dhe \u2018rrjet social\u2019 p\u00ebr t\u00eb rinjt\u00eb\u201d. P\u00ebrmbajtja e saj kryesore, muzika, u nda k\u00ebshtu nga funksionet n\u00eb rrjetet sociale. Edhe vizioni i Zuckerberg p\u00ebr Facebook-un, \u201clidhja e gjith\u00eb bot\u00ebs\u201d, fliste p\u00ebr nd\u00ebrtimin e lidhjeve, jo p\u00ebrmbajtjen.<\/p>\n
Toksiciteti i mediave sociale e b\u00ebn njeriun t\u00eb harroj\u00eb se sa magjike ishte kjo risi n\u00eb fillim. Midis 2004 dhe 2009 mjaftonte t\u00eb regjistroheshe n\u00eb Facebook dhe t\u00eb gjith\u00eb personat q\u00eb njiheshin, duke p\u00ebrfshir\u00eb ato q\u00eb u kishit humbur gjurm\u00ebt, ishin aty, gati p\u00ebr t\u2019u lidhur ose rilidhur. Postimet dhe fotot q\u00eb shihja p\u00ebrshkruanin se si po evoluonin jet\u00ebt e miqve t\u00eb mi, dhe jo teorit\u00eb e konspiracionit q\u00eb shp\u00ebrndanin miqt\u00eb e tyre t\u00eb \u00e7mendur. LinkedIn b\u00ebri t\u00eb nj\u00ebjt\u00ebn gj\u00eb p\u00ebr bot\u00ebn e biznesit, duke i b\u00ebr\u00eb referimet, negociatat dhe k\u00ebrkimin e pun\u00ebs shum\u00eb m\u00eb t\u00eb kollajta se sa m\u00eb par\u00eb. (Bota.al)<\/p>\n
Twitter, i lan\u00e7uar n\u00eb vitin 2006, ishte ndoshta media e par\u00eb e v\u00ebrtet\u00eb sociale, edhe pse askush nuk e quajti k\u00ebshtu n\u00eb at\u00eb koh\u00eb. N\u00eb vend q\u00eb t\u00eb fokusohej n\u00eb lidhjen e njer\u00ebzve, faqja ishte si nj\u00eb dhom\u00eb e madhe bisedimesh globale. Twitter sh\u00ebrbente p\u00ebr t\u00eb folur me t\u00eb gjith\u00eb dhe kjo \u00ebsht\u00eb ndoshta nj\u00eb nga arsyet pse gazetar\u00ebt u dynd\u00ebn drejt tij. \u00cbsht\u00eb e v\u00ebrtet\u00eb q\u00eb n\u00eb teori nj\u00eb blog mund t\u00eb lexohej nga kushdo q\u00eb kishte lidhje interneti, por n\u00eb praktik\u00eb ishte e v\u00ebshtir\u00eb t\u00eb gjeje nj\u00eb audienc\u00eb lexuesish. P\u00ebr k\u00ebt\u00eb arsye blogjet funksionuan fillimisht si rrjete sociale, n\u00ebp\u00ebrmjet mekanizmave t\u00eb till\u00eb si blogroll (mbledhja e lidhjeve n\u00eb blogje t\u00eb tjera) dhe linkbacks (nj\u00eb lidhje me blogun tuaj nga nj\u00eb faqe tjet\u00ebr). N\u00eb Twitter, megjithat\u00eb, \u00e7do gj\u00eb e postuar mund t\u00eb shihej menj\u00ebher\u00eb nga kushdo. Gjithashtu, ndryshe nga postimet n\u00eb blog, imazhet e Flickr ose videot n\u00eb YouTube, tweet-et ishin t\u00eb shkurtra dhe jo shum\u00eb impenjuese: ishte e leht\u00eb t\u00eb postoje shum\u00eb brenda nj\u00eb jave apo edhe n\u00eb nj\u00eb dit\u00eb t\u00eb vetme.<\/p>\n
Koncepti i \u201csheshit global\u201d, si\u00e7 e quajti Elon Musk, buron nga t\u00eb gjith\u00eb k\u00ebta faktor\u00eb. N\u00eb Twitter, mund t\u00eb jeni t\u00eb informuar menj\u00ebher\u00eb p\u00ebr \u00e7do lajm. Kjo \u00ebsht\u00eb edhe arsyeja pse gazetar\u00ebt jan\u00eb b\u00ebr\u00eb kaq t\u00eb varur nga Twitter: ai \u00ebsht\u00eb nj\u00eb rrjedh\u00eb e vazhdueshme burimesh, ngjarjesh dhe reagimesh, nj\u00eb makin\u00eb shit\u00ebse p\u00ebr lajmet, si dhe nj\u00eb vitrin\u00eb p\u00ebr mjetet e informimit.<\/p>\n
Instagram, i cili u lan\u00e7ua n\u00eb vitin 2010, mund t\u00eb ket\u00eb kap\u00ebrcyer epok\u00ebn e rrjeteve sociale dhe mediave sociale. Ai p\u00ebrdori lidhjet midis p\u00ebrdoruesve si nj\u00eb mekaniz\u00ebm p\u00ebr aktivitetin kryesor, i cili ishte shp\u00ebrndarja e p\u00ebrmbajtjes. Por shum\u00eb shpejt t\u00eb gjitha rrjetet sociale u b\u00ebn\u00eb mbi t\u00eb gjitha media sociale. Me krijimin e grupeve, faqeve dhe seksionit t\u00eb lajmeve, Facebook filloi t\u00eb inkurajoj\u00eb p\u00ebrdoruesit t\u00eb ndajn\u00eb p\u00ebrmbajtjen e postuar nga t\u00eb tjer\u00ebt p\u00ebr t\u00eb rritur angazhimin n\u00eb faqe, n\u00eb vend q\u00eb t\u00eb p\u00ebrdit\u00ebsojn\u00eb miqt\u00eb e tyre. LinkedIn gjithashtu ka b\u00ebr\u00eb t\u00eb mundur publikimin e p\u00ebrmbajtjes n\u00eb t\u00eb gjith\u00eb platform\u00ebn. Twitter ka shtuar funksionin \u201cretweet\u201d, duke leht\u00ebsuar shum\u00eb p\u00ebrhapjen virale t\u00eb p\u00ebrmbajtjes.<\/p>\n
Pranimi i r\u00ebnies<\/p>\n
T\u00eb tjera sh\u00ebrbime jan\u00eb krijuar ose kan\u00eb evoluar p\u00ebrgjat\u00eb k\u00ebtyre linjave, duke p\u00ebrfshir\u00eb Reddit, Snapchat dhe WhatsApp, t\u00eb cilat jan\u00eb shum\u00eb m\u00eb popullore se Twitter. Rrjetet sociale, dikur rrug\u00ebt p\u00ebr t\u00eb arritur kontakte t\u00eb mundshme, jan\u00eb shnd\u00ebrruar n\u00eb autostrada me p\u00ebrmbajtje t\u00eb vazhdueshme. N\u00eb faz\u00ebn e tyre t\u00eb fundit, element\u00ebt tipik\u00eb t\u00eb rrjeteve sociale kan\u00eb dal\u00eb n\u00eb plan t\u00eb dyt\u00eb. N\u00eb TikTok mund t\u00eb ndiqni p\u00ebrdorues t\u00eb ve\u00e7ant\u00eb, por aplikacioni \u00ebsht\u00eb mbi t\u00eb gjitha nj\u00eb rrjedh\u00eb e pand\u00ebrprer\u00eb e p\u00ebrmbajtjes s\u00eb videove, t\u00eb zgjedhura nga nj\u00eb algorit\u00ebm. P\u00ebr t\u00eb p\u00ebrdorur disa funksione t\u00eb k\u00ebtyre sh\u00ebrbimeve \u00ebsht\u00eb ende e nevojshme t\u00eb lidhesh me p\u00ebrdorues t\u00eb tjer\u00eb. Por lidhja nuk \u00ebsht\u00eb m\u00eb elementi qendror. Mendoni p\u00ebr k\u00ebt\u00eb ndryshim: n\u00eb epok\u00ebn e rrjeteve sociale, lidhjet ishin thelb\u00ebsore sepse na shtynin t\u00eb krijonim p\u00ebrmbajtje; Epoka e mediave sociale, nga ana tjet\u00ebr, synon lidhjet sa m\u00eb t\u00eb pakta t\u00eb mundshme, aq sa mjaftojn\u00eb p\u00ebr t\u00eb rrjedhur p\u00ebrmbajtja. <\/p>\n
Ky evolucion ka krijuar si mund\u00ebsi ashtu edhe probleme. Facebook dhe platforma t\u00eb tjera kan\u00eb par\u00eb nj\u00eb rritje t\u00eb madhe n\u00eb aktivitetin e p\u00ebrdoruesve dhe t\u00eb ardhurat nga reklamat. I nj\u00ebjti fenomen ka krijuar gjithashtu sistemin e influencuesve, n\u00eb t\u00eb cilin p\u00ebrdorues individual\u00eb t\u00eb mediave sociale jan\u00eb b\u00ebr\u00eb mjete t\u00eb \u00e7muara p\u00ebr shp\u00ebrndarjen e mesazheve promovuese ose sponsorizimeve t\u00eb produkteve, fal\u00eb numrit real ose imagjinar t\u00eb njer\u00ebzve q\u00eb shohin postimet e tyre. Njer\u00ebzit e zakonsh\u00ebm kan\u00eb mundur t\u00eb fitojn\u00eb disa para apo edhe t\u00eb pasurohen duke krijuar p\u00ebrmbajtje online. Platformat e kan\u00eb shitur k\u00ebt\u00eb premtim, duke krijuar programe dhe mekanizma p\u00ebr ta leht\u00ebsuar at\u00eb. Ai i influencuesit \u00ebsht\u00eb kthyer n\u00eb nj\u00eb rol t\u00eb lakmuar, sidomos mes vajzave dhe djemve q\u00eb e kan\u00eb pasur m\u00eb t\u00eb leht\u00eb t\u00eb b\u00ebhen t\u00eb famsh\u00ebm p\u00ebrmes Instagramit, sesa n\u00eb m\u00ebnyrat m\u00eb tradicionale.<\/p>\n
Rezultati ishte katastrofik n\u00eb shum\u00eb aspekte. S\u00eb pari, menaxher\u00ebt e mediave sociale zbuluan se sa m\u00eb e ngarkuar emocionalisht p\u00ebrmbajtja, aq m\u00eb shum\u00eb p\u00ebrhapet ajo. Informacioni polarizues, fyes ose thjesht i rrem\u00eb ishte ideal p\u00ebr ta arritur k\u00ebt\u00eb. N\u00eb koh\u00ebn kur platformat e kuptuan k\u00ebt\u00eb gj\u00eb dhe p\u00ebrdoruesit u rebeluan, ishte tep\u00ebr von\u00eb p\u00ebr t\u00eb \u00e7aktivizuar mekanizmin.<\/p>\n
Obsesioni p\u00ebr grumbullimin e kontakteve, q\u00eb ka prekur gjithmon\u00eb rrjetet sociale, e ka ndezur edhe m\u00eb shum\u00eb problemin. Mbledhja e miqve ose kontakteve t\u00eb biznesit n\u00eb profilin t\u00ebnd n\u00eb internet, p\u00ebr t\u2019i shfryt\u00ebzuar ato n\u00eb t\u00eb ardhmen nuk ka qen\u00eb kurr\u00eb nj\u00eb m\u00ebnyr\u00eb e sh\u00ebndetshme p\u00ebr t\u00eb kuptuar marr\u00ebdh\u00ebniet shoq\u00ebrore. N\u00eb vitin 2003, ishte po aq e zakonshme t\u00eb fiksoheshe me numrin e kontakteve n\u00eb LinkedIn sa \u00ebsht\u00eb sot t\u00eb k\u00ebrkosh ndjek\u00ebs n\u00eb Instagram.<\/p>\n
Por kur rrjetet sociale u b\u00ebn\u00eb media sociale, pritshm\u00ebrit\u00eb e p\u00ebrdoruesve u rrit\u00ebn. T\u00eb nxitur nga presioni i investitor\u00ebve dhe m\u00eb pas k\u00ebrkesat e Wall Street, kompanit\u00eb e teknologjis\u00eb \u2013 Google, Facebook dhe t\u00eb gjitha t\u00eb tjerat \u2013 u b\u00ebn\u00eb t\u00eb varura nga numrat n\u00eb shkall\u00eb t\u00eb gjer\u00eb. T\u00eb arrish sa m\u00eb shum\u00eb njer\u00ebz leht\u00ebsisht dhe me \u00e7mim t\u00eb ul\u00ebt dhe t\u00eb p\u00ebrfitosh prej tyre, kjo i ka t\u00ebrhequr t\u00eb gjith\u00eb: gazetarin q\u00eb p\u00ebrpiqet t\u00eb krijoj\u00eb reputacion n\u00eb Twitter; 20-vje\u00e7arin q\u00eb synon t\u00eb gjej\u00eb sponsorizime n\u00eb Instagram; disidentin q\u00eb promovon kauz\u00ebn e tij n\u00eb YouTube ose p\u00ebrpiqet t\u00eb filloj\u00eb nj\u00eb trazir\u00eb duke p\u00ebrdorur Facebook; njer\u00ebzit q\u00eb shesin seks, ose imazhin e vet, n\u00eb OnlyFans; gurun\u00eb e rrem\u00eb q\u00eb paguhet p\u00ebr t\u00eb dh\u00ebn\u00eb k\u00ebshilla n\u00eb LinkedIn. Mediat sociale kan\u00eb treguar se t\u00eb gjith\u00eb kan\u00eb potencialin p\u00ebr t\u00eb arritur audienc\u00eb t\u00eb madhe me kosto t\u00eb ul\u00ebt dhe fitim t\u00eb lart\u00eb, dhe ky potencial u ka dh\u00ebn\u00eb shum\u00eb njer\u00ebzve p\u00ebrshtypjen se e meritojn\u00eb nj\u00eb audienc\u00eb t\u00eb till\u00eb.<\/p>\n
Por \u00ebsht\u00eb edhe ana tjet\u00ebr e medaljes. N\u00eb mediat sociale, t\u00eb gjith\u00eb besojn\u00eb se \u00e7do p\u00ebrdorues duhet t\u2019i d\u00ebgjoj\u00eb: nj\u00eb shkrimtar q\u00eb poston nj\u00eb artikull, nj\u00eb person i famsh\u00ebm q\u00eb shpall nj\u00eb projekt, personi anonim q\u00eb shpreh ankthin e tij. Kur krijohen lidhje, p\u00ebr \u00e7far\u00ebdo arsye ose pa asnj\u00eb arsye, at\u00ebher\u00eb duket se ia vlen q\u00eb secila t\u00eb shfryt\u00ebzohet. \u00cbsht\u00eb nj\u00eb ide e tmerrshme. Njer\u00ebzit nuk jan\u00eb b\u00ebr\u00eb t\u00eb flasin aq shum\u00eb me nj\u00ebri-tjetrin. Ata nuk duhet t\u00eb ken\u00eb aq shum\u00eb p\u00ebr t\u00eb th\u00ebn\u00eb, nuk duhet t\u00eb presin q\u00eb t\u00eb marrin kaq shum\u00eb v\u00ebmendje dhe nuk duhet t\u00eb marrin as t\u00eb drejt\u00ebn p\u00ebr t\u00eb komentuar apo kund\u00ebrshtuar ndonj\u00eb mendim apo koncept. Nga k\u00ebrkesa p\u00ebr t\u00eb rishikuar \u00e7do produkt t\u00eb bler\u00eb deri te besimi se \u00e7do tweet ose foto n\u00eb Instagram meriton nj\u00eb p\u00eblqim, nj\u00eb koment ose nj\u00eb ndjek\u00ebs, mediat sociale kan\u00eb prodhuar nj\u00eb interpretim t\u00eb \u00e7mendur dhe sociopatik t\u00eb shoq\u00ebrueshm\u00ebris\u00eb njer\u00ebzore. Nuk \u00ebsht\u00eb p\u00ebr t\u2019u habitur, duke qen\u00eb se modeli \u00ebsht\u00eb projektuar n\u00eb vende pune si Facebook, ku sociopatia \u00ebsht\u00eb pjes\u00eb e filozofis\u00eb s\u00eb korporat\u00ebs.<\/p>\n
N\u00ebse Twitter do t\u00eb d\u00ebshtonte, qoft\u00eb p\u00ebr shkak t\u00eb r\u00ebnies s\u00eb t\u00eb ardhurave ose borxhit masiv t\u00eb imponuar nga marr\u00ebveshja e Musk, rezultati mund t\u00eb ndihmoj\u00eb n\u00eb p\u00ebrshpejtimin e r\u00ebnies s\u00eb mediave sociale n\u00eb p\u00ebrgjith\u00ebsi. Do t\u00eb ishte gjithashtu tragjike pr\u00eb ata q\u00eb jan\u00eb mb\u00ebshtetur te k\u00ebto platforma, p\u00ebr t\u00eb gjetur lajme, lidhur me t\u00eb tjer\u00ebt, b\u00ebr\u00eb biseda ose thjesht nga detyrimi. Kjo \u00ebsht\u00eb hipokrizia e momentit. Gara p\u00ebr p\u00eblqime dhe shp\u00ebrndarje ishte kaq e popullarizuar sepse epoka e zero komenteve kishte qen\u00eb e zymt\u00eb dhe sepse k\u00ebrkimi p\u00ebr nj\u00eb num\u00ebr t\u00eb madh ndjek\u00ebsish vrau alternativat shum\u00eb koh\u00eb m\u00eb par\u00eb. (Bota.al)<\/p>\n
N\u00ebse ndryshimi \u00ebsht\u00eb i mundur, realizimi i tij do t\u00eb jet\u00eb i v\u00ebshtir\u00eb, sepse ne e kemi transformuar jet\u00ebn ton\u00eb p\u00ebr t\u2019iu p\u00ebrshtatur k\u00ebnaq\u00ebsive dhe mundimeve t\u00eb mediave sociale. Duket se heqja dor\u00eb \u00ebsht\u00eb po aq e v\u00ebshtir\u00eb sa ishte t\u00eb lihej duhani masivisht, si\u00e7 b\u00ebn\u00eb amerikan\u00ebt n\u00eb shekullin e 20-t\u00eb. U desh\u00ebn dekada ligjesh, fushatash nd\u00ebrgjegj\u00ebsimi, stigmash sociale dhe ndryshimesh estetike p\u00ebr t\u00eb hequr dor\u00eb nga cigaret. Ne nuk e lam\u00eb duhanin vet\u00ebm sepse ishte i keq, demode, apo edhe sepse mund t\u00eb na vriste. E b\u00ebm\u00eb ngadal\u00eb dhe me kalimin e koh\u00ebs, duke e detyruar jet\u00ebn sociale ta mbyste k\u00ebt\u00eb zakon. Tani ka nevoj\u00eb p\u00ebr nj\u00eb proces t\u00eb ngjash\u00ebm p\u00ebr mediat sociale.<\/p>\n
Pjesa jon\u00eb<\/p>\n
Di\u00e7ka mund t\u00eb shp\u00ebtohej: rrjetet sociale, zemra e l\u00ebn\u00eb pas e k\u00ebtyre platformave. Nuk ka qen\u00eb kurr\u00eb nj\u00eb ide e keqe p\u00ebrdorimi i kompjuter\u00ebve p\u00ebr t\u2019u lidhur me t\u00eb tjer\u00ebt her\u00eb pas here, p\u00ebr arsye t\u00eb justifikuara dhe me moderim. Problemi ishte se u b\u00eb si nj\u00eb m\u00ebnyr\u00eb jetese, aspirat\u00eb, obsesion. Oferta ka qen\u00eb gjithmon\u00eb shum\u00eb e mir\u00eb p\u00ebr t\u00eb qen\u00eb e v\u00ebrtet\u00eb, por u desh\u00ebn nj\u00ebzet vjet p\u00ebr t\u00eb kuptuar natyr\u00ebn djall\u00ebzore t\u00eb marr\u00ebveshjes. Nj\u00eb dit\u00eb, m\u00eb n\u00eb fund, ndoshta rrjeta e tij do t\u00eb zgjidhet. Por jo shpejt dhe jo kollaj.<\/p>\n
Nj\u00eb vit m\u00eb par\u00eb, kur fola p\u00ebr her\u00eb t\u00eb par\u00eb p\u00ebr nj\u00eb ridimensionim, ky objektiv dukej i nevojsh\u00ebm, por i pamundur. Duket ende e pamundur, por ndoshta p\u00ebrs\u00ebri e besueshme. \u00cbsht\u00eb nj\u00eb fitore, ndon\u00ebse e vog\u00ebl, me kusht q\u00eb t\u00ebrheqja t\u00eb mos na kthej\u00eb n\u00eb var\u00ebsi. P\u00ebr t\u2019iu qasur thelbit t\u00eb jet\u00ebs shoq\u00ebrore, ne duhet t\u00eb m\u00ebsojm\u00eb ta p\u00ebrmbajm\u00eb at\u00eb, n\u00eb t\u00eb gjith\u00eb bot\u00ebn, mes miliarda njer\u00ebzve. Flisni m\u00eb pak, me m\u00eb pak njer\u00ebz dhe m\u00eb rrall\u00eb, dhe b\u00ebjini t\u00eb tjer\u00ebt t\u00eb b\u00ebjn\u00eb t\u00eb nj\u00ebjt\u00ebn gj\u00eb me ju dhe me t\u00eb gjith\u00eb t\u00eb tjer\u00ebt. Ne nuk mund t\u2019i b\u00ebjm\u00eb t\u00eb mira mediat sociale, sepse ato jan\u00eb n\u00eb thelb t\u00eb k\u00ebqija. Gjith\u00e7ka q\u00eb mund t\u00eb b\u00ebjm\u00eb \u00ebsht\u00eb t\u00eb shpresojm\u00eb se ato do t\u00eb dob\u00ebsohen dhe ne t\u00eb b\u00ebjm\u00eb pjes\u00ebn ton\u00eb t\u00eb vog\u00ebl dhe kontribuojm\u00eb p\u00ebr t\u2019i braktisur.<\/p>\n","protected":false},"excerpt":{"rendered":"
Por kur rrjetet sociale u b\u00ebn\u00eb media sociale, pritshm\u00ebrit\u00eb e p\u00ebrdoruesve u rrit\u00ebn. T\u00eb nxitur nga presioni i investitor\u00ebve dhe m\u00eb pas k\u00ebrkesat e Wall Street, kompanit\u00eb e teknologjis\u00eb \u2013 Google, Facebook dhe t\u00eb gjitha t\u00eb tjerat \u2013 u b\u00ebn\u00eb t\u00eb varura nga numrat n\u00eb shkall\u00eb t\u00eb gjer\u00eb. T\u00eb arrish sa m\u00eb shum\u00eb njer\u00ebz leht\u00ebsisht […]<\/p>\n","protected":false},"author":1,"featured_media":10944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[294,1258,1259],"yoast_head":"\n